Its academy runs SCA Barista Skills courses at the Yıldız site, which also holds the roastery and head office. Uğur Asilsoy founded the brand with his brother Aytekin in 2017. He trains its baristas and is acting national coordinator of SCA Türkiye for 2024 to 2026.
Green coffee is roasted in house at Yıldız. The chocolate range includes an El Salvador bar, made with Çuku Çuku from only cocoa nibs and beet sugar.