İbrahim Demir came to coffee from management at BTA, an airport food and drink company, and opened the first Noir Pit in Pera in 2013. Before settling on a house coffee he visited producing countries in Africa and took advice from the Specialty Coffee Association, and Karambi lots from Rwanda, grown at about 2,000 metres, became a fixture.
Roasting runs at the brand's own Everbean roastery in Kağıthane, which also supplies hotels and restaurants in Antalya. Limited releases have included an anaerobic lot from Gatta Farm, whose producer Kenean Dukamo placed second at Ethiopia's 2022 Cup of Excellence, and a Logita natural from Heleanna Georgalis in Sidama. Shops run in Pera and Moda.
