Çağatay Gülabioğlu founded it in Galatasaray in 2012, roasting in-house on a one-kilo Toper Cafemino. Chef Mehmet Gürs became a partner around 2013, and by the time Fresh Cup visited in 2014 the roastery had moved to a converted test kitchen in Atatürk Oto Sanayi with a Loring S15 Falcon, roasting for Gürs's restaurants, Mikla among them. Gülabioğlu has since sold the company.
The branches now reach Ankara, Antalya, Bursa, Gaziantep, Kayseri, Konya, and Sakarya, with more than three hundred staff, and the first UK branch opened at 42 Mortimer Street in Fitzrovia, London, in April 2025. Current single origins include Kenya Gakuyu-ini AB, Rwanda Huye Mountain, Peru Huabal from above 1,800 metres in Cajamarca, and Guatemala Female Growers.
